(Remote | Part-Time to Full-Time | Core Team | Commission-Based | GTM Labs)

Role Overview

As Web3 Content Marketing at GTM Labs, you’ll own the art and science of narrative, organic discovery, and high-impact engagement across Twitter/X, LinkedIn, Telegram, Instagram, and Medium. You’ll work closely with design and BD to craft content calendars, launch campaigns, and accelerate digital community growth for our brand and clients.

Key Responsibilities

• Design and execute cross-platform content calendars, mapping major themes and topical campaigns each month
• Write, create, and publish threads, posts, infographics, shorts, carousels, and blogs - customised for Web3 builders, founders, devs, and global communities
• Collaborate with design and video teams to deliver high-performing visual and written content
• Own and grow platform presence - building authentic engagement through threads, AMAs, memes, explainers, and proactive replies/DMs
• Optimize for reach: track metrics, experiment with formats, share weekly insights, and iterate for virality and conversions
• Support launches, partnerships, events, and AMAs via creative campaigns and real-time narrative curation
• Repurpose and adapt content for maximum lifecycle, reach, and impact across channels
• Stay plugged into Web3 trends, meme cycles, and emerging formats, sharing recommendations and bold campaign ideas

You’re a Great Fit If You:

• Have 1–3 years’ experience in content or social media marketing (especially in Web3, AI, SaaS, or startup environments)
• Know the Web3 narrative - memes, lingo, narrative arcs, and shifting audience psychology
• Write copy that moves founders, VCs, devs, and community - all with an authentic, tailored tone
• Understand organic Twitter/X growth, timing, and how to spark conversations and engagement
• Are fluent in Notion, Canva, ChatGPT, Figma, and content management best practices
• Are organized, independent, and thrive in fast-paced remote teams
• Bonus: Experience with SEO, newsletters, video ideation, and community engagement